2. Information We Collect and Receive.
2.1 Information You Provided to Us. We collect Personal Data that you decide to share with us. At times, we may require you to provide certain information in order to use certain parts of our Site, fulfill your requests, or provide you with certain services.
2.1.2 Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include Personal Data.
2.1.3 Communicating with Us. We collect Personal Data from you such as email address, phone number, or mailing address when you request information about our Site, register for our newsletter, request customer or technical support, apply for a job or otherwise communicate with us.
2.1.4 Social Media. We may offer forums, blogs, or social media pages, including for you to review your purchases of our products. Any content you provide on these channels will be considered “public” and is not subject to privacy protections.
2.1.5 Registration for Sweepstakes or Contests. We may run sweepstakes and contests. The information you provide may be used to reach you about the sweepstakes or contest and for other promotional, marketing and business purposes, if permitted by law.
2.2 Information We Obtain from Others. We may obtain Personal Data about you from third parties who help us provide our Site. We may also obtain some information from our marketing partners in order to inform you about products or services that we think you might be interested in. Finally, we may obtain information that does not identify you directly, but which is later used in a way that may directly identify you. We may combine that general information with your Personal Data to provide related services to you.
2.3 Information We Automatically Collect. We automatically collect certain information from you when you use the Site, including internet or other network activity information (as described below), unique device identifiers, browsing and search history (including content you have viewed in the Site), and cookies and other technologies (as described below).
2.3.1 Automatic Data Collection. We may collect certain information automatically when you use the Site. This information may include your Internet protocol (“IP”) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, details about your browser, operating system or device, location information, Internet service provider, pages that you visit before, during and after using the Site, information about the links you click, and other information about how you use the Site. Information we collect may be associated with accounts and other devices. In addition, we may automatically collect data regarding your use of our Site, such as the types of content you interact with and the frequency and duration of your activities. We may combine your information with information that other people provide when they use our Site.
(i) Necessary Cookies are essential to enable your use of the Site and to identify and prevent security risks, such as storing your session information to prevent others from changing your password without your username and password.
(ii) Preference Cookies are used to remember your settings and preferences and to improve your experience on our website and in using our Site. For example, we may use these Cookies to remember your language preferences.
(iii) Session Cookies are stored only temporarily during a browsing session and are deleted from your device when you close the browser. We use these Cookies to support the functionality of the Site and to understand your use of the Site —that is, which pages you visit, which links you use, and how long you stay on each page.
(iii) Statistics Cookies help collect information about your use of the Site and enable us to improve the way it works. These Cookies give us aggregated information that we use to monitor the Site’s performance, count page visits, spot technical errors, see how users reach the Site, and measure the effectiveness of marketing (including emails).
(iv) Marketing Cookies are used to show users display advertisements across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. We do not display ads for any website besides our own.
(v) Unclassified Cookies are Cookies that we are in the process of classifying, together with the providers of individual Cookies.
2.3.3 Analytics. We may also use Google Analytics and other service providers to collect information regarding visitor behavior and visitor demographics on our Site. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Site by going to http://tools.google.com/dlpage/gaoptout.
3. How We Use Your Information.
(a) We may use the Personal Data that we collect for our legitimate interests and the limited purpose of providing the Site and as permitted by applicable law. These purposes include circumstances where it is necessary to provide or fulfill the services requested by or for you or where you have given us your express consent. We may use your Personal Data to:
(i) Provide the information, products, and services you request;
(ii) Provide you with effective customer service;
(iii) Better understand your needs and interests, and provide you with a personalized experience when you use our Site;
(iv) Contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
(v) Contact you with information that you have requested and notices related to your use of our Site;
(vi) Invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);
(vii) Improve our products and services, develop new products and services, improve our marketing and promotional efforts, and improve the content, functionality, and usability of the Site;
(ix) Promote security and protect against and prevent fraud, claims, and other liabilities;
(x) Verify the information you provide to us as well as the representations and warranties you make to us in our policies or on the Site;
(xi) Meet our internal and external audit obligations; and
(xii) Use for any other purpose for which we provide notice at the time of collection.
(b) We may aggregate and/or de-identify information collected through the Site and from other sources so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including, without limitation, for research and marketing purposes.
4. How We Share and Disclose Information.
4.1 Service Providers. We provide access to or share your Personal Data with select third parties who perform services on our behalf. They have access to perform these services but are prohibited from using your Personal Data for other purposes. They provide a variety of services to us, including, for example, billing, sales, marketing, product content and features, advertising, analytics, research, customer service, data storage, security, fraud prevention, payment processing, and legal services.
4.2 Business Partners. Sometimes we collaborate with other organizations and we may share your Personal Data to jointly offer products and services.
4.3 Advertising Partners. Through our Site, we may allow third party advertising partners to set Cookies to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share such information and other information (such as demographic information and past purchase history) with third party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising. We may allow access to other data collected by the Site to share information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer not to share your Personal Data with third party advertising partners, you may follow the instructions below.
4.4 Your Consent. We may ask for your consent to share your Personal Data with third-parties. When we do, we will make clear why we want to share the information. We may share your information for other purposes pursuant to your consent or with your further direction.
4.5 Aggregate/De-Identified Data. From time to time, we may share Aggregate/De-Identified Information about use of the Services, such as by publishing a report on usage trends. The sharing of such data is unrestricted.
4.6 Legal Reasons. We may also disclose your Personal Data when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your Personal Data to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Site; to enforce or apply our policies or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. We will attempt to notify our users about legal demands for their Personal Data when appropriate in our judgment unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague, or lack proper authority.
4.7 Sale, Merger, or Other Business Transfer. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions (including in contemplation of such transactions), Personal Data may be among the transferred assets. If a portion or all of our assets are sold or transferred to a third-party, your Personal Data would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, we will comply with such restrictions.
6. Your Choices.
(a) You may stop or restrict the placement of Cookies on your device or remove them by adjusting your preferences as your browser or device permits. The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy, at www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices/. To separately make choices for mobile apps on a mobile device, you can download DAA’s AppChoices application from your device’s app store. Alternatively, for some devices you may use your device’s platform controls in your settings to exercise choice. Please note you must separately opt out in each browser and on each device. Advertisements on third party websites that contain the AdChoices link may have been directed to you based on information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt out of the advertising partners’ use of this information for interest-based advertising purposes.
(c) If you do not provide the information that we need to provide the Site, we may not be able to provide with the Site or certain functionalities. We will tell you what Personal Data that you must provide in order to use the Site and related functionalities or services.
(d) Some browsers offer a “do not track” (“DNT”) option. Since no common industry or legal standard for DNT has been adopted by industry groups, technology companies, or regulators, we do not respond to DNT signals. We will make reasonable efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
7. Information Retention. We keep your information for no longer than is necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.
9. Security. We take reasonable precautions intended to help protect your Personal Data that we collect. Unfortunately, no system or online transmission of data is completely secure, and we cannot guarantee the security of data transmitted across the Internet. If you believe that information you provided to us is no longer secure, please notify us immediately using the contact information provided below.
10. Links to Third-Party Websites and Social Media Platforms.
(a) The Site may contain links to other websites, and other websites may reference or link to our Site or other services. These other websites are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
11. Children’s Privacy. The Site is directed to individuals over the age of thirteen (13). We do not knowingly collect Personal Data from individuals under the age of thirteen (13) (“Children”). If we become aware of any Children who have provided us with Personal Data, we will take steps to delete their Personal Data. If you become aware of information from Children, which has been provided to us, please contact us in accordance with the “Contact Us” section below.